In 2020, the region tasked us with creating a new brand to campaign to the
region. One that would encompass the essence of EVERY region 9 member; from the breeder, to the show exhibitor, to the race horse owner, to the owner who simply enjoys their horses at home.
When we say Region 9 is So.Much.More., we mean it! Region 9 is more than a club, more than a horse show; it’s the soul of our members and the special way we all come together and support each other in good times and bad. It’s why people are proud to tell others that they reside and are members of Region 9 over any other Region in the country! This campaign will help us to bring into focus the best assets in our Region; ALL of the amazing people who encompass it!
So here are the exciting details of our campaign for 2021!
5 videos which will be shared on the facebook page, webpage, in email campaigns and can be shared by our membership! You have already seen the first video introducing the Brand Identity Statement!
The other four videos will have the following content:
1. Tradition- The long standing families involved in Region 9
2. Camaraderie- The amazing support systems and friendships created and
sustained by our special region
3. Competition-The high caliber of human and horse flesh we are blessed with in Region 9
4. Philanthropy- The many ways in which our region and it’s people have
helped out individuals and organizations
In addition to the four videos, we will be having monthly columns highlighting different members of Region 9 and why the Region means “So.Much.More” to them. These columns will be shared on social media, the webpage and in email blasts.
We will also have Region 9: So.Much.More. merchandise available to you can share with everyone how excited you are about the branding campaign!
Region 9 Member - Arkansas
Region 9 Member - Louisiana
Region 9 Member - Texas
Video Production & Editing